Missions Who I am Blog Free audit →
CRM · Retention · Growth · Bordeaux
CRM & Retention Consulting for Startups

Every user you retain is an
acquisition you don't have
to pay for.

I help startups reduce churn, increase retention and grow LTV through CRM strategy, lifecycle marketing and customer engagement.

Free CRM audit — 30 min Discover our missions
10 years
of hands-on CRM experience
70%
of users churn in 24h without a lifecycle strategy
×3
average LTV increase after 90-day engagement
The problem

Most startups are looking for growth
in the wrong place.

01
Skyrocketing CAC
Massive budgets go into acquisition, but LTV doesn't follow. Every new user costs more than they bring back.
02
Silent churn
70% of users drop an app within 24 hours. Without behavioral triggers and structured flows, your best users leave before they ever see your product's value.
03
Underused CRM
The tools are there — but not the strategy. Data sits idle and automations are nothing but newsletters in disguise.
How we work

Tailored missions.
No subscription.

Every startup has its own challenges, stack, and pace. We always start by understanding the situation before proposing anything.

Mission 01
CRM Flash Audit
One-off mission · Deliverable within 1 week
We analyze your stack, retention metrics and existing flows. You get 3 actionable quick wins and a 90-day roadmap.
  • CRM stack analysis
  • Lifecycle flows audit
  • Friction points identified
  • 3 priority recommendations
  • 90-day roadmap
Get started →
RECOMMENDED
Mission 02
CRM Engagement
Recurring mission · 3 months minimum
We take ownership of your CRM strategy end-to-end. Segmentation, lifecycle flows, A/B testing, churn prediction. Product focus guaranteed.
  • Full CRM strategy
  • Lifecycle flows & automations
  • Advanced segmentation
  • Continuous A/B testing
  • Churn prediction
  • Dedicated Slack
Let's talk →
Mission 03
CRM Partner
Long-term · 6 months minimum
For scale-ups wanting a permanent CRM expert on demand. Strategic oversight, team training, long-term vision.
  • Strategic oversight
  • Team training
  • Data & BI
  • Quarterly OKRs
  • Priority access
Contact us →
First step

Not sure what you need?

We always start with a free 30-min audit. We analyze your situation and recommend the right approach. No commitment.

Book your free audit — 30 min
Proven in the field

Real problems.
Real results.

10 years across 4 industries. Here's the kind of work that actually moves retention metrics.

FINTECH Bling
Challenge

A mandatory KYC step was creating a major bottleneck in the onboarding funnel — users were dropping off before ever experiencing the product.

Approach

Rebuilt the onboarding lifecycle flow with behavioral triggers at each KYC micro-step — guiding users through friction instead of letting them churn silently.

Significant improvement in activation rate within 60 days.
FOOD DELIVERY Glovo
Challenge

First-time users were not converting into recurring customers. The critical window between order 1 and order 3 was leaking badly.

Approach

Built a lifecycle program targeting the first-to-third order journey, identifying the behavioral signals that predicted repeat purchase intent.

Accelerated the 1st-to-3rd order conversion cycle across key user segments.
SAAS Agora
Challenge

No signup flow in place — leads were engaging with the product anonymously and disappearing with no way to re-engage them.

Approach

Implemented a signup lifecycle and built the measurement framework to demonstrate signup's direct impact on long-term retention and monetization.

Demonstrated a measurable retention uplift between signed-up vs anonymous users.
MOBILE GAMING Tangelo Games
Challenge

Post-Day 0 retention was the core survival metric. Without strong D1 return rates, the entire acquisition funnel was leaking at the worst possible moment.

Approach

Built post-Day 0 lifecycle sequences combining push, email and in-app messaging to drive users back at the critical D1 and D3 windows.

Improved D1 and D7 retention in one of the most competitive mobile gaming environments.
About

CRM experience.
An obsession with retention.

Foxyr is built on 10 years of CRM experience in environments where retention isn't a nice-to-have — it's a matter of survival. Including 4 years in ultra-competitive sectors where most users vanish within 24 hours without the right lifecycle.

That obsession with data, user behavior and friction points is now fully dedicated to helping startups build sustainable growth.

No empty promises. No newsletters disguised as strategy. Just precise execution and automations that actually convert.

Retention > Acquisition.
Stop buying growth. Start engineering retention.
🎯
User Behavior & Segmentation
Understanding users and their behaviors
⚡
Lifecycle Automation
Onboarding, activation, retention, win-back
📊
Data & Analytics
LTV, churn prediction, retention cohorts
🔬
A/B Testing
Move fast, measure what truly matters
🛠
CRM Stack
Braze, Klaviyo, HubSpot, Segment & more
Who I am

Julien Terrier

Julien Terrier - Founder Foxyr
Julien Terrier
Founder @ Foxyr · CRM & Retention Consultant
Gaming SaaS Fintech Food Delivery

10 years in CRM across fintech, gaming, food delivery and SaaS — always in environments where retention wasn't just a metric, it was survival. I've spent the better part of a decade obsessing over user behavior, lifecycle flows, and the data signals that predict churn before it happens.

That experience is now fully dedicated to startups and scale-ups who want to stop losing users and start building loyalty that compounds.

Julien Terrier — fondateur de Foxyr. 10 ans en CRM, dont 4 dans des environnements où la rétention n'était pas une métrique abstraite. C'était la survie du produit.

Previously at
Tangelo Games Glovo Agora Bling
→ LinkedIn 📍 Bordeaux, France — remote & international
Blog

Free resources.

CRM strategies, lifecycle marketing, retention — concrete articles for startup growth teams.

CRM TOOLS
FEATURED
Braze vs Customer.io: which one is right for your startup?
Pricing, data points, in-app messaging, WhatsApp, integrations. An honest breakdown from 10 years of CRM experience — with recommendations by business type.
14 min read
Read article →
CUSTOMER.IO
From $100/mo
Profiles-based pricing
BRAZE
$50k+/year
MAU + data points
SETUP TIME
2-5 days vs 4-12 weeks
IN-APP MSG
Weak vs Native
RETENTION
Why 70% of your users leave in 24h and how to fix it
In the most competitive environments, you lose 70% of your users in the first 24 hours. Here are the 5 CRM levers to reverse the trend.
8 min read
Read →
DATA & METRICS
CAC vs LTV: stop looking at the wrong indicator
Most startups are obsessed with their CAC. But it's LTV that determines the true health of a business.
6 min read
Read →
LIFECYCLE
The complete lifecycle marketing guide for SaaS
Acquisition, activation, retention, monetization, reactivation. How to build a complete CRM lifecycle.
9 min read
Read →
CRM STRATEGY
5 CRM mistakes 90% of startups make
Mistakes that cost dearly in churn and wasted LTV. How to fix them before they become critical.
7 min read
Read →
3 MORE ARTICLES
CRM Stack for Startups  ·  AI in CRM 2026  ·  Win-back Campaigns
CRM Stack → AI in CRM → Win-back →

Churn eating away
at your growth? Let's talk.

Free 30-min CRM audit. No pitch, just value. We analyze your stack and give you 3 actionable insights.

Book my free audit →

30 min · No commitment · 100% actionable — Bordeaux & remote France/International